Marketing Resources

Resource Type

160 x 600 Pill Bottle Web Banner Ads

160 x 600 Pill Bottle Web Banner Ads
Web Ads
160x600 pixel web banner ads, orange pill bottles on black backgrounds, red or yellow label with info text and url.
Download

20.25 x 11.75 Pump Topper – Spanish

20.25 x 11.75 Pump Topper – Spanish
Pump Toppers
Spanish "Naloxona Salva Vidas" Pump Topper, Orange with White Text, Orange on White Spray Headline. "Tengala Cerca. Utilicela."
Download

24.375 x 10 Pump Topper – Spanish

24.375 x 10 Pump Topper – Spanish
Pump Toppers
Spanish "Naloxona Salva Vidas" Pump Topper, Orange with White Text, Green URL, Orange on White Spray Headline. "Tengala Cerca. Utilicela."
Download

300 x 250 Pill Bottle Web Banner Ads

300 x 250 Pill Bottle Web Banner Ads
Web Ads
300 x 250 pixel web banner ads, orange pill bottles on black backgrounds, red or yellow label with info text and url.
Download

300 x 600 Pill Bottle Banner Ads

300 x 600 Pill Bottle Banner Ads
Web Ads
300x600 pixel web banner ads, orange pill bottles on black backgrounds, red or yellow label with info text and url.
Download

320 x 50 Banner Ads

320 x 50 Banner Ads
Web Ads
320x50 pixel web banner ads, white text on black backgrounds, red square label on right side.
Download

728 x 90 Pill Bottle Banner Ads

728 x 90 Pill Bottle Banner Ads
Web Ads
728x90 pixel web banner ads, orange pill bottles on black backgrounds, red or yellow label with info text and url.
Download

8×8 Window Cling – Spanish

8×8 Window Cling – Spanish
Posters Signs Stickers
Spanish "Naloxona Salva Vidas" Window Cling, Orange with White Text, Orange on White Spray Headline. "Tengala Cerca. Utilicela."
Download

950 x 250 Pill Bottle Banner Ads

950 x 250 Pill Bottle Banner Ads
Web Ads
950 x 250 pixel web banner ads, orange pill bottles on black backgrounds, red or yellow label with info text and url.
Download

Bookmark

Bookmark
Leave Behinds
Download

Bus Interior

Bus Interior
Billboards Posters Signs
Orange bus interior ad, white spray effect with orange text, white text over orange, logo in lower right.
Download

Bus Interior – Spanish

Bus Interior – Spanish
Billboards Posters Signs
Spanish "Naloxona Salva Vidas" Bus Ad, Orange with White Text, Orange on White Spray Headline. "Tengala Cerca. Utilicela."
Download

Bus Shelter – Spanish

Bus Shelter – Spanish
Billboards Posters Signs
Spanish "Naloxona Salva Vidas" Bus Shelter, Orange with White Text, Orange on White Spray Headline. "Tengala Cerca. Utilicela."
Download

Business Card

Business Card
Leave Behinds
Download

Cocaine Video

Videos
15 second video, lines of cocaine are shown on a dark table, with cocaine death statistics in white text with red numbers appear on bottom of screen. Cocaine is poured into orange pill bottle while prescription painkiller numbers replace cocaine numbers on bottom of screen. Black background, white logo.

General InfoGraphic

Infographics
Download

Getting Naloxone to Those in Greatest Need: Lessons from Massachusetts

Videos
Building on lessons learned from Massachusetts, Dr. Alexander Walley, Medical Director of the Massachusetts Department of Public Health, presents strategies for getting naloxone, a safe and effective rescue medication for people experiencing opioid overdose, into the hands of those in greatest need.

Heartbeat Poster

Heartbeat Poster
Posters
Black wall poster with white and teal text and heartbeat style graphic in which prescription pills morph into EKG machine heart monitor line. With 2014 statistics.
Download

Heroin Video

Videos
15 second video, blue syringe on dark table is handled while heroin death statistics in white text with red numbers appears on bottom of screen, pans to orange pill bottle while prescription painkiller death statistics in white text with red numbers appear on bottom. Black background, white logo.

How Can I Get Naloxone Video

Videos
Short ~45 second video detailing the process for obtaining naloxone.

HSD Dependency Banners

HSD Dependency Banners
Print Ads Web Ads
HSD Dependency Web Banner Ads with text on dependency statistics, orange, white, and sienna color scheme.
Download

I Carry a Kit Sign & Briefing

I Carry a Kit Sign & Briefing
Signs Stickers
White sign with orange text and black logo. Large fillable blank space for user to write in their personal reason for carrying. File includes briefing and instructions for use.
Download

Infographic

Infographic
Infographics Posters
Infographic with 2014 statistics, black background, some white elements, white and red text and figures, some reverse text elements, small white syringe and pill graphic, white logo in lower right.
Download

Lessons from South Carolina: Engaging Law Enforcement in Naloxone Distribution

Videos
This video describes how careful planning allowed the South Carolina’s Department of Alcohol and Other Drug Abuse Services to implement an effective naloxone distribution program.

Lessons from South Carolina: Tracking Naloxone Distribution

Videos
This video highlights the importance of having an effective system for monitoring naloxone distribution.

Naloxone Poster – Spanish

Naloxone Poster – Spanish
Posters
Spanish "Naloxona Salva Vidas" Poster, Orange with White Text, Green URL, Orange on White Spray Headline. "Tengala Cerca. Llevela Consigo. Utilicela."
Download

Naloxone Reverses Billboard

Naloxone Reverses Billboard
Billboards Signs
Billboard with gritty white background, black and red text, word "reverses" is reversed in red. Black logo in lower center.
Download

Naloxone Saves Lives Banners

Naloxone Saves Lives Banners
Web Ads
Various web banner and sidebar ads with orange backgrounds, naloxone being sprayed with orange text in field of white spray.
Download

Naloxone Saves Lives Poster

Naloxone Saves Lives Poster
Infographics Posters Print Ads
Orange "Naloxone Saves Lives" Poster with white spray effect, orange text in spray. White text on orange background with green URL and bottom section.
Download

Naloxone Training Video

Videos
Comprehensive seven-minute video detailing the Prevent, Recognize, Respond method of naloxone administration and opioid overdose. Goes through the steps to proper diagnosis and treatment of opioid overdose and the usage of naloxone.

Newspaper Advertisements

Newspaper Advertisements
Print Ads
Various newspaper print ads, including black background and white and red text. Some images with reversed text elements, either full sentence or just the word "reverse". White logo in lower left.
Download

NMCAL Magnet/Sticker

NMCAL Magnet/Sticker
Magnets NMCAL Signs Stickers
NMCAL magnet/sticker with slogan "Because we know this call may be the most important one you've ever made" and NMCAL logo, numbers, and website URL.
Download

NMCAL Public Awareness Materials Request Form

NMCAL Public Awareness Materials Request Form
Documents NMCAL
New Mexico Crisis and Access Line materials request document for the acquisition of various NMCAL promotional and informational materials.
Download

NMCAL Reasons to Call Brochure

NMCAL Reasons to Call Brochure
Brochures Infographics NMCAL
New Mexico Crisis and Access Line brochure with general information and reasons to call. Two pages, English and Spanish versions.
Download

NMCAL Reasons to Call Poster

NMCAL Reasons to Call Poster
Infographics NMCAL Posters
New Mexico Crisis and Access Line information 10.5 x 14 poster with reasons to call and general information, phone numbers included. English and Spanish versions included.
Download

NMCAL Wallet Card

NMCAL Wallet Card
Cards NMCAL
New Mexico Crisis and Access Line wallet card with text "Professional counselors and peer supports are here to hear you 24/7/365". Has phone numbers, website URLs, NMCAL logo.
Download

Other Collateral

Other Collateral
Brochures Buttons Print Ads Signs Stickers
Various other materials, including table tents (black with white and teal text), brochures (white with black and orange text, several pages with instructions), and "Ask Me About Naloxone" pharmacist button (white with black and red text). Note: Orange of brochure does not match current branding.
Download

Pedicure Video

Videos
15 second video of feet getting pedicures, open pill bottle on table, white text. Black background with white logo.

Pill Bottle Print Ad

Pill Bottle Print Ad
Print Ads Stickers
Orange pill bottle on black background with red or yellow label and various messages i.e. "painkillers can kill", "Keep your RX pills out of the wrong hands". White logo in bottom right.
Download

Prevent, Recognize, Respond Foldable Handout

Prevent, Recognize, Respond Foldable Handout
Brochures Infographics
Foldable eight-page handout, white background with black and orange text, instructions for proper use of naloxone and overdose prevention with visual aids and steps. Orange cover with spray effect, orange text on white spray.
Download

Preventing Opioid Overdose: The Value of Naloxone

Videos
This video underscores the importance of embracing naloxone distribution as a safe and effective strategy for preventing opioid-related overdose.

PSA – Overdoses

PSA – Overdoses
Radio
PSA for Dose of Reality and doseofrealitynm.com
Download

Radio Spots

Radio Spots
Radio
Short audio ads for radio with transcripts.
Download

Safe Medication Storage & Disposal Video

Videos
Short ~90 second video detailing procedures for safe medication disposal and storage techniques.

Safe Storage Infographic

Infographics
Download

SEOW White Paper

SEOW White Paper
Documents
Adverse Health Effects Associated with Opioid Abuse and Non-Fatal Overdose
Download

Stop the Stigma Video

Videos
Short ~80 second video detailing the Stop the Stigma campaign, featuring the "Addiction is not a moral failing" slogan.

STR Banner Ads

STR Banner Ads
Web Ads
Download

STR Naloxone Banner Ads

STR Naloxone Banner Ads
Web Ads
Download

Take-Back Receptacle Infographic

Take-Back Receptacle Infographic
Infographics Posters Signs
Infographic with details on consumer drug take-back receptacles throughout New Mexico. Features locations, contact details, and general consumer information. Green and orange color scheme.
Download

Teens & Opioid Painkillers Fact Sheet

Documents
Fact sheet on teens and opioid painkillers with statistics and trend analysis. Features a breakdown of the problem and a guide for prevention.
Download